At Sofreh, we believe in the transformative power of intentional gatherings and thoughtfully crafted spaces. Our name, derived from the Persian tradition of ceremonial spreads or altars, embodies our philosophy of creating  experiences that nourish both body and soul.

Rooted in San Francisco and inspired by its spirit of creativity, activism, and cultural diversity, we are storytellers, designers, and creators who understand that every detail contributes to a larger narrative of connection, beauty, and purpose. Our approach interweaves contemporary design sensibilities with timeless rituals, creating experiences that resonate deeply with those who participate in them. We see each project as an opportunity to craft a moment of genuine connection.

Whether we're designing an intimate dinner gathering, curating a large-scale celebration, or transforming a space for a special occasion, we bring artistic vision, local sourcing, and meticulous attention to detail to everything we do. We draw inspiration from nature’s rhythms, cultural traditions, and the subtle interplay of elements that make each gathering unique.

We believe in the power of collaboration, working closely with our clients to understand their vision while incorporating our own creative perspective (and a trusted network of local artists, organizers, and makers) to bring it to life. We’re especially passionate about uplifting underrepresented voices, partnering with mission-aligned collaborators, and creating space for values-driven celebrations. From navigating budget constraints with flexibility to supporting causes we believe in, we approach our work with a deep care for equity, access, and community.

In every project, we seek to strike the perfect balance between sophistication and warmth, innovation and tradition, the spectacular and the intimate. We aim to create sanctuaries of meaning in our fast-paced world, where time slows down and connection takes root.


Sofreh Studio is a creative studio shaping experiences at the intersection of ritual, design, and hospitality. We craft atmospheric events, floral installations, seasonal celebrations, and visual storytellings that evoke feeling and foster connection.

Creative direction and ritual gathering, rooted in the sacred and the seasonal.

Rooted in Persian tradition and nourished by ancestral practices, Sofreh Studio is a space for ceremony through celebration, through design, through everyday rituals. We work with individuals, couples, brands, and communities to bring intentionality and atmosphere to moments big and small.