Our work lives at the intersection of ritual, design, and hospitality. We offer creative services and sensory experiences that invite connection - to self, to others, to the natural world.
Rituals
Rooted offerings for a cyclical life.
We craft seasonal experiences and handmade objects that invite slowness, intention, and connection. Some take the form of workshops or gatherings led by Sofreh Studio; others move more quietly through the world. From manifesting moodboards and love potion making workshops, to herbal wands or florals for events, each offering is designed to invite collective creativity and care. Our florals and herbs are lovingly and ethically sourced from partners including Mariquita Farm, Kula Nursery, and Rainbow Grocers.
Event Production
Events that feel like ceremony.
We shape intimate experiences of all kinds – dinners, weddings, brand pop-ups, community activations, and more. From creative direction to full production, we guide the process with care and an eye for storytelling. Whether you're hosting at home, at work, or in the forest, the goal is always the same: to create something that reflects your values and brings intention to moments big and small.
Creative Direction
Storytelling with texture, intuition, and soul.
We collaborate with artists, makers, and small brands to bring their vision to life through seasonal styling, campaign concepts, and visual layouts. From photoshoots and product launches to Instagram layouts and more, our work helps your brand feel atmospheric, alive, and authentic to you.
H+J Wedding
Creative Direction, Event Production, Ritual Objects + Ceremonies
H+J Wedding
Creative Direction, Event Production, Ritual Objects + Ceremonies
A San Francisco dive bar "not-really-wedding"
E+W Wedding
Event Production, Ritual Objects + Ceremonies
E+W Wedding
Event Production, Ritual Objects + Ceremonies
Floral production for a wedding in the woods
Autumn Equinox/Mehregan
Creative Direction, Event Production, Ritual Objects + Ceremonies
Autumn Equinox/Mehregan
Creative Direction, Event Production, Ritual Objects + Ceremonies
A cozy night of reflection & connection inspired by the Persian festival.
Plant Prayer Wands for Heart&Sol Nails
Ritual Objects + Ceremonies
Plant Prayer Wands for Heart&Sol Nails
Ritual Objects + Ceremonies
Floral talismans for a nail artist's studio
Sunday Suppers
Creative Direction, Event Production
Sunday Suppers
Creative Direction, Event Production
A love letter to local food and found family
Holiday Wine Popup for Bisou Bisou Wines
Creative Direction, Event Production
Holiday Wine Popup for Bisou Bisou Wines
Creative Direction, Event Production
A sold out pop-up sale for a natural wine importer
Wedding Floral Design for HerUrbanHerbs
Creative Direction, Event Production
Wedding Floral Design for HerUrbanHerbs
Creative Direction, Event Production
Assisting local floralist HerUrbanHerbs with floral production for multiple weddings
Floral Styling for Potluck Frequencies
Ritual Objects + Ceremonies
Floral Styling for Potluck Frequencies
Ritual Objects + Ceremonies
Floral design for a filmed DJ set + party, celebrating San Francisco and Queerness
Instagram Layouts for Shaya Durbin Jewelry
Creative Direction
Instagram Layouts for Shaya Durbin Jewelry
Creative Direction
Seasonal instagram layouts spotlighting jewelry made with hand collected wild antler tips
Love potion workshop
Ritual Objects + Ceremonies
Love potion workshop
Ritual Objects + Ceremonies
Celebrating Galentines Day with hand crafted custom love potions
Street Creationz Fundraiser
Ritual Objects + Ceremony
Street Creationz Fundraiser
Ritual Objects + Ceremony
Selling talismans to raise money for Bay Area trans mutual aid program "Arm the Girls"
Flower Arranging Workshops
Ritual Objects + Ceremony
Flower Arranging Workshops
Ritual Objects + Ceremony
Arranging flowers in community across seasons, locations, and events
Candle Making Workshops
Ritual Objects + Ceremony
Candle Making Workshops
Ritual Objects + Ceremony
Hand pouring candles into thrifted vessels and found objects
