Decorative flower
Decorative plant
Decorative stem
Decorative bird

Our work lives at the intersection of ritual, design, and hospitality. We offer creative services and sensory experiences that invite connection - to self, to others, to the natural world.

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Rituals

Rooted offerings for a cyclical life.

We craft seasonal experiences and handmade objects that invite slowness, intention, and connection. Some take the form of workshops or gatherings led by Sofreh Studio; others move more quietly through the world. From manifesting moodboards and love potion making workshops, to herbal wands or florals for events, each offering is designed to invite collective creativity and care. Our florals and herbs are lovingly and ethically sourced from partners including Mariquita Farm, Kula Nursery, and Rainbow Grocers.

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Event Production

Events that feel like ceremony.

We shape intimate experiences of all kinds – dinners, weddings, brand pop-ups, community activations, and more. From creative direction to full production, we guide the process with care and an eye for storytelling. Whether you're hosting at home, at work, or in the forest, the goal is always the same: to create something that reflects your values and brings intention to moments big and small.

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Creative Direction

Storytelling with texture, intuition, and soul.

We collaborate with artists, makers, and small brands to bring their vision to life through seasonal styling, campaign concepts, and visual layouts. From photoshoots and product launches to Instagram layouts and more, our work helps your brand feel atmospheric, alive, and authentic to you.

H+J Wedding image 1

H+J Wedding

Creative Direction, Event Production, Ritual Objects + Ceremonies

H+J Wedding

Creative Direction, Event Production, Ritual Objects + Ceremonies

A San Francisco dive bar "not-really-wedding"

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E+W Wedding

Event Production, Ritual Objects + Ceremonies

E+W Wedding

Event Production, Ritual Objects + Ceremonies

Floral production for a wedding in the woods

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Plant Prayer Wands for Heart&Sol Nails

Ritual Objects + Ceremonies

Plant Prayer Wands for Heart&Sol Nails

Ritual Objects + Ceremonies

Floral talismans for a nail artist's studio

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Sunday Suppers

Creative Direction, Event Production

Sunday Suppers

Creative Direction, Event Production

A love letter to local food and found family

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Holiday Wine Popup for Bisou Bisou Wines

Creative Direction, Event Production

Holiday Wine Popup for Bisou Bisou Wines

Creative Direction, Event Production

A sold out pop-up sale for a natural wine importer

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Wedding Floral Design for HerUrbanHerbs

Creative Direction, Event Production

Wedding Floral Design for HerUrbanHerbs

Creative Direction, Event Production

Assisting local floralist HerUrbanHerbs with floral production for multiple weddings

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Floral Styling for Potluck Frequencies

Ritual Objects + Ceremonies

Floral Styling for Potluck Frequencies

Ritual Objects + Ceremonies

Floral design for a filmed DJ set + party, celebrating San Francisco and Queerness

Instagram Layouts for Shaya Durbin Jewelry image 1

Instagram Layouts for Shaya Durbin Jewelry

Creative Direction

Instagram Layouts for Shaya Durbin Jewelry

Creative Direction

Seasonal instagram layouts spotlighting hand collected wild antler tips

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Love potion workshop

Ritual Objects + Ceremonies

Love potion workshop

Ritual Objects + Ceremonies

Celebrating Galentines Day with hand crafted custom love potions

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Yule Simmer Bundles

Ritual Objects + Ceremony

Yule Simmer Bundles

Ritual Objects + Ceremony

Yearly gifting of simmer bundles

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Flower Arranging Workshops

Ritual Objects + Ceremony

Flower Arranging Workshops

Ritual Objects + Ceremony

Arranging flowers in community across seasons, locations, and events

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Candle Making Workshops

Ritual Objects + Ceremony

Candle Making Workshops

Ritual Objects + Ceremony

Hand pouring candles into thrifted vessels and found objects

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Street Creationz Fundraiser

Ritual Objects + Ceremony

Street Creationz Fundraiser

Ritual Objects + Ceremony

Selling talismans to raise money for Bay Area trans mutual aid program "Arm the Girls"